So, after reading The Cheese Monkeys excerpt by Chip Kidd, a little piece of me laughed while the rest of me wanted to beat my head against a wall as my head swelled with memories of suffering through Abbott's Flatland.
I read through the first two or three pages trying to get a grasp on Kidd's sarcastic style of writing and was later pleasantly entertained by his teaching of basic concepts. Visualizing the advertisement of a tomato for a farmer was by far the easiest to interpret. In conceptualizing big and small and it's usefulness in such an advertisement, Kidd made clear the proper time and place to use either approach. Going from a photo focusing a red background detailing tomatoes, however not accurately depicting them, to a picture slightly showing the stem, while still characterizing the tomato as large so that it invokes a certain imagery and is appealing to those in search of a perfect and mouthwatering fruit. It was a courageous approach to teaching a lesson in big and small that defined the proper approach to using either and catered to even the simplest minds.
I struggled a little bit more when Kidd introduced in front of and in back of. While he redefined the helpfulness and relevancy of big and small, he further introduced overlapping and perspective of clarity. I have had the privilege of reading Flatland, and by privilege I really mean it was forced upon me. I had more trouble, in response to this article, fitting dimensions and there infinite span into the rest of his claims. I don't quite understand how he is trying to connect the concepts of in front of and in back of to that of a sense of realization that comes with the dimensions around us.
I also chuckled at his statement comparing the seduction of the enemy into accepting what is and isn't real with the Pope and Catholic Church's enticement of millions of followers. It is a very broad and distant span of topics to try and connect but still quite humorous linking the two.
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